- Networking IS Important, But How Good Are Your Skills?

Any business requires networking and marketing in order to acquire clients. It is important to remember that you have to have voiceover skills and authenticity in your tone of voice in order to keep the new clients you acquire. Remember, people with great VO demos do get fired because they aren't as good in the booth as their demo represents. There is a natural rush to get clients and to get to work. That must not displace developing a very high skill level so that one really is competitive with the best VO artists out there. You are trying to go to the "Olympics" and you must train with that same commitment. Refining and improving ones skills is a life long investment that creates success.