- Personalizing Voiceover Copy

There are many people who can read copy well. The most important skill however is to be able to personalize copy. Making the copy sound like it's a collection your own ideas that you are relating to a friend is key to getting cast. This requires an ability to make subtle change-ups in tone of voice and cadence that sound like your "Day Voice" and not like an announcer reading copy. The ability to persuade comes from staying in the tonal  bandwidth of natural conversation between friends.