- Why It's Important To Practice Cold Reading

I get a lot of questions about why anyone should practice cold reading. Here are some thoughts on the matter. It's easy to get used to the idea that most voiceovers are short and you always have the copy in advance. The problems start when you're doing  longer narratives for corporations. The copy is often 20 to 80 pages or more. Another area is audio books. Even if you read these longer pieces 20 times, you still have no idea what's coming up next. It's important to develop a sense of timing so you can do clean good reads page after page. Your eyes should always be 2 to 3 words ahead of where you're speaking so you're delivering ideas and not just saying words. Time is money whether you are in some one else's studio or your own.